At Bendemrane Distribution, we are committed to providing Morocco’s beauty professionals with world-class brands and products that combine innovation, performance, and luxury. Today, we are proud to announce the arrival of one of the most prestigious names in the international professional hair care industry: J Beverly Hills.
This new partnership brings Moroccan salons and beauty professionals access to an exclusive collection of advanced hair colour, treatment, and styling solutions developed in Beverly Hills, California, and trusted by some of the world’s top stylists. In this blog, we will take an in-depth look at the J Beverly Hills brand and introduce you to the new products we will be distributing, along with the professional benefits each offers for your salon and clients.
About J Beverly Hills: A Global Leader in Hair Care Innovation
Founded by celebrity stylist Juan Juan, J Beverly Hills was born in the heart of Beverly Hills with a mission to create salon-exclusive hair care and colour solutions that blend the best of nature and science. Built for professional hairstylists, every product is meticulously formulated using high-quality ingredients, advanced technology, and eco-friendly practices.
What sets J Beverly Hills apart is its commitment to maintaining hair health while achieving stunning professional results. Whether it’s high-performance hair colour, damage-repairing treatments, or finishing products that deliver brilliance and shine, J Beverly Hills delivers results that are trusted by professionals and adored by clients worldwide.
Now, with Bendemrane Distribution, salons in Morocco can elevate their services with this globally recognized brand.
The New J Beverly Hills Collection: Products Overview & Benefits
As the official distributor in Morocco, Bendemrane Distribution is proud to introduce the following professional-grade products from J Beverly Hills:
1. J Beverly Hills Developer
A high-quality developer is the foundation of any successful hair colouring service. The J Beverly Hills Developer is designed to work synergistically with the brand’s full range of colour products.
Key Benefits:
- Controlled Activation: Offers consistent, reliable lift and deposit for predictable colour results.
- Scalp-Friendly Formula: Balanced pH and conditioning agents minimize scalp irritation and hair damage during processing.
- Enhanced Shine and Moisture: Fortified with nourishing ingredients to leave hair soft and radiant.
- Precision Formulation: Available in multiple volumes to provide flexible lifting power based on the client’s needs.
By choosing J Beverly Hills Developer, Moroccan salons gain a high-performance formula that guarantees superior results with every application.
2. J Beverly Hills Fashion Direct Colour
The Fashion Direct Colour line is perfect for clients who seek bold, vibrant, and creative looks without the commitment of permanent colour.
Key Benefits:
- Direct Dye Technology: No ammonia or developer required, offering a gentle application.
- Rich, Long-Lasting Pigments: Delivers intense, vibrant shades that maintain their brilliance for weeks.
- Customizable: Colours can be mixed for endless creative possibilities, allowing stylists to achieve unique, personalized shades.
- Conditioning Formula: Infused with botanical extracts that nourish and protect the hair while colouring.
Fashion Direct Colour empowers Moroccan salons to offer high-impact, trendy colour services while preserving the hair’s integrity.
3. J Beverly Hills Permanent Colour Cream
J Beverly Hills Permanent Colour Cream represents the pinnacle of professional hair colour science. This pharmaceutical-grade colour line offers flawless, long-lasting results while maintaining optimal hair health.
Key Benefits:
- Superior Pigment Purity: Micro-pigments ensure even, vibrant, and deep colour penetration.
- Exceptional Grey Coverage: Delivers 100% grey coverage, even on resistant hair types.
- Low Ammonia Content: Minimizes irritation, odour, and hair damage while preserving colour vibrancy.
- Botanical Enrichment: Formulated with aloe vera, argan oil, acai berry, vitamin C, and black pearl powder to strengthen, hydrate, and protect the hair during processing.
Moroccan professionals can now deliver rich, multidimensional colour results with confidence, knowing that hair health is always a priority.
4. J Beverly Hills Ultra Cream Lightener
For those seeking flawless blonding or lightening services, the Ultra Cream Lightener offers powerful lifting with unmatched gentleness.
Key Benefits:
- Gentle Lifting: Lightens up to six levels while maintaining hair integrity.
- Botanical Oils: Argan and coconut oil help retain moisture, reduce breakage, and prevent over-processing.
- Smooth, Creamy Texture: Allows for even application and control during highlighting, balayage, or full lightening services.
- Ammonia-Free Formula: Minimizes scalp sensitivity and enhances client comfort.
Ultra Cream Lightener enables Moroccan salons to offer sophisticated blonding techniques while keeping the hair strong and healthy.
5. J Beverly Hills BondAide Leave-In Treatment Mask
Chemical treatments, heat styling, and environmental factors can compromise hair structure. The BondAide Leave-In Treatment Mask is designed to repair, restore, and strengthen weakened hair.
Key Benefits:
- Rebuilds Hair Bonds: Repairs damage at the molecular level, improving hair strength and resilience.
- Nourishing Ingredients: Biotin, niacin, and rosemary oil support scalp health and boost overall hair vitality.
- Lightweight, Leave-In Formula: Delivers lasting moisture and softness without weighing down the hair.
- Versatile Application: Suitable for all hair types, whether natural, coloured, chemically treated, or heat-styled.
BondAide is an ideal complement to colour and lightening services, ensuring that clients leave the salon with not only beautiful colour but also visibly healthier hair.
6. J Beverly Hills Shine Drops Treatment Oil
Every beautiful hairstyle deserves a radiant finishing touch. Shine Drops Treatment Oil enhances shine, smoothness, and manageability, leaving hair looking polished and healthy.
Key Benefits:
- Lightweight Formula: Adds shine without making hair greasy or heavy.
- Natural Oil Blend: Coconut, argan, avocado, castor, and grapeseed oils deeply nourish and protect the hair.
- Frizz Control: Smooths flyaways and seals the cuticle for a sleek, glossy finish.
- Heat Protection: Shields hair from heat styling tools, minimizing damage during blow-drying or flat ironing.
Shine Drops Treatment Oil is the perfect retail product for salons to offer clients who want to maintain salon-quality results at home.
Why J Beverly Hills Is the Perfect Fit for Moroccan Salons
The arrival of J Beverly Hills through Bendemrane Distribution marks a new chapter for professional hair care in Morocco. Here’s why:
- Professional Performance: Developed specifically for salon use, every product delivers consistent, high-quality results.
- Hair Health First: All formulas prioritize the integrity and health of the hair, addressing the needs of modern clients who seek both beauty and protection.
- Botanical & Ethical: With a focus on natural ingredients, low ammonia, and vegan formulations, J Beverly Hills meets growing client demand for clean beauty solutions.
- Global Recognition: As a respected brand worldwide, offering J Beverly Hills services positions Moroccan salons as leaders in professional excellence.
Bendemrane Distribution: Your Exclusive Partner in Professional Excellence
As Morocco’s premier distributor of professional beauty brands, Bendemrane Distribution is proud to bring J Beverly Hills to our network of salons and stylists. Our partnership extends beyond simply supplying products. We are committed to offering:
- Professional Training & Education: Equipping stylists with advanced techniques, product knowledge, and hands-on workshops.
- Marketing & Business Support: Helping salons effectively promote and build client loyalty with the new J Beverly Hills collection.
- Ongoing Customer Service: Providing reliable support, product availability, and professional guidance for every stage of your salon business.
By introducing J Beverly Hills to the Moroccan market, we are not only expanding our product portfolio but also raising the bar for professional beauty care in Morocco.
Conclusion
At Bendemrane Distribution, our mission has always been to partner with the best brands in the world and bring them to Moroccan professionals. J Beverly Hills embodies everything we stand for: innovation, luxury, performance, and care.
We invite salons across Morocco to join us in this exciting new chapter. With J Beverly Hills, your clients will experience world-class colour, treatment, and shine while you elevate your artistry and business to new heights.
For inquiries, product orders, or to schedule training sessions, please contact Bendemrane Distribution directly. We are ready to support you on your journey to excellence.