Introduction
In recent years, oral care has gone through a remarkable transformation. What was once a routine, almost boring part of personal hygiene is now being reimagined through innovation, design, and creativity. At the forefront of this revolution stands HiSmile, an Australian brand that has taken the world by storm with its peroxide-free whitening solutions, playful flavors, and social-media-driven growth.
At Bendemrane Distribution, our mission is to bring the best global brands to Morocco those that combine quality, safety, and innovation. By carefully selecting the most promising international products, we ensure that Moroccan consumers gain access to the latest trends in personal care. Today, we are proud to introduce HiSmile’s breakthrough line of oral care products to our market.
1. HiSmile: From a Startup Idea to a Global Powerhouse
Origins and Growth
HiSmile was founded in 2014 on Australia’s Gold Coast by two young entrepreneurs, Nik Mirkovic and Alex Tomic. Starting with just AUD 20,000 in capital, they set out to make oral care exciting, stylish, and effective. Within just a few years, the brand achieved global recognition and multimillion-dollar sales, largely due to a bold digital strategy.
HiSmile disrupted the dental industry by moving away from traditional peroxide whitening and introducing a gentle, peroxide-free alternative based on their PAP+ technology. This made whitening more accessible, safe, and appealing to a broader audience, especially young consumers looking for quick and pain-free results.
The Power of Social Media
One of HiSmile’s defining strengths lies in its digital-first approach. By leveraging Instagram, TikTok, and influencer partnerships (including Kylie Jenner in the early days), the brand cultivated a strong online community. Instead of traditional advertising, HiSmile created a two-way conversation with its audience, allowing them to react quickly to feedback, launch new flavors, and engage millions of followers worldwide.
A Billion-Dollar Brand
HiSmile’s unique positioning has paid off handsomely. The brand now generates close to $300 million in annual sales and continues to expand its presence in more than 150 countries. Its founders have become some of Australia’s most successful young entrepreneurs, highlighting the power of innovation in even the most traditional industries.
2. What Makes HiSmile Different?
HiSmile’s products are not just fun and colorful they are science-driven and customer-focused.
PAP+ Whitening Technology
At the heart of HiSmile’s whitening range is PAP+, a peroxide-free whitening solution. Unlike traditional peroxide, PAP+ does not cause sensitivity, enamel damage, or gum irritation. Instead, it uses a combination of:
- Phthalimidoperoxycaproic acid (PAP) for whitening,
- Hydroxyapatite to strengthen and remineralize enamel,
- Potassium citrate to reduce sensitivity.
Clinical tests show that PAP+ delivers visible whitening results without the side effects often linked to peroxide treatments.
V34 Colour Corrector
Another standout innovation is the V34 Colour Corrector Serum, a deep-purple formula based on color theory. Just as purple shampoos neutralize yellow tones in blonde hair, the V34 serum counteracts yellow hues on teeth, providing an instant brightening effect. While temporary, this cosmetic solution is perfect before events, photoshoots, or special occasions.
Flavor-Driven Oral Care
HiSmile also reinvented toothpaste. Instead of sticking to mint alone, they introduced a variety of playful flavors — Watermelon, Mango Sorbet, Coconut Whip, Peach Iced Tea, and more. Each toothpaste combines fun flavors with PAP+ technology, hydroxyapatite, and other protective ingredients, making daily brushing both enjoyable and effective.
3. Bendemrane Distribution: Bringing Global Excellence to Morocco
Our Role in the Moroccan Market
At Bendemrane Distribution, we believe Moroccan consumers deserve access to the same innovative products that shape global trends. Our team constantly scouts for international brands that align with our values: high quality, proven effectiveness, and unique market appeal.
By partnering with HiSmile, we aim to bring a new oral care experience to Morocco — one that combines fun, style, and science.
Why Choose Bendemrane Distribution?
- Trusted Expertise: We carefully vet every product before introducing it to the Moroccan market.
- Local Accessibility: We handle logistics, distribution, and customer service to ensure smooth access to global brands.
- Ethical Commitment: We promote transparency and set realistic expectations, avoiding exaggerated promises often seen in the beauty and dental industry.
4. HiSmile Products Now Available in Morocco
Through our distribution partnership, Moroccan consumers can now access some of HiSmile’s most popular products. Below is a detailed look at each item currently available in our store:
1. HiSmile PAP+ Teeth Whitening Strips (7 Pack)
HiSmile’s PAP+ Whitening Strips provide a simple and effective way to whiten teeth at home. Unlike traditional whitening strips that rely on peroxide, these strips are gentle, cause no sensitivity, and strengthen the enamel while whitening. A single 30-minute session can deliver visible results, making them ideal for people seeking convenience and comfort.
2. HiSmile Watermelon Toothpaste
The Watermelon Toothpaste offers a refreshing twist to daily oral care. Infused with HiSmile’s PAP+ formula, it whitens teeth gradually, strengthens enamel, and protects against cavities. Its fruity flavor turns brushing into a fun and enjoyable routine, especially for younger users.
3. HiSmile Mango Sorbet Toothpaste
The Mango Sorbet Toothpaste delivers a tropical experience with every brush. Beyond its exotic taste, it helps fight stains, protects enamel, and enhances overall oral health. Perfect for those looking for something different from traditional mint flavors.
4. HiSmile Coconut Whip Toothpaste
Smooth, creamy, and soothing, the Coconut Whip Toothpaste offers a calming oral care experience. It not only refreshes breath but also provides the same PAP+ whitening and enamel-strengthening benefits as the rest of the range.
5. HiSmile Peach Iced Tea Toothpaste
The Peach Iced Tea Toothpaste is both refreshing and unique. With a sweet yet tangy flavor, it combines indulgence with functionality, ensuring your smile is bright and your oral health well maintained.
6. HiSmile V34 Colour Corrector Serum
The V34 Colour Corrector Serum is one of HiSmile’s most viral products. Using advanced color-correcting pigments, it instantly neutralizes yellow tones on the teeth, giving the appearance of a whiter, brighter smile. While results are temporary, it is perfect for quick fixes before important occasions.
5. Why HiSmile with Bendemrane Distribution is the Right Choice for Morocco
- Exclusive Access: Moroccan consumers can now enjoy globally popular products that were once difficult to obtain.
- Safe and Effective Solutions: HiSmile’s peroxide-free approach means no more pain, no more sensitivity — just healthier smiles.
- Fun and Engaging Oral Care: With unique flavors and sleek packaging, HiSmile makes brushing teeth less of a chore and more of an experience.
- Trusted Local Partner: With Bendemrane Distribution, Moroccan customers benefit from local support, transparent information, and reliable product availability.
Conclusion
HiSmile represents the future of oral care — a perfect balance of science, creativity, and lifestyle appeal. With its peroxide-free PAP+ technology, innovative V34 Colour Corrector, and flavor-driven toothpaste range, it has redefined what consumers expect from dental products.
At Bendemrane Distribution, we are proud to play a central role in bringing these innovations to Morocco. Our goal is to ensure Moroccan consumers have access to world-class brands like HiSmile, backed by local expertise, reliable distribution, and a genuine commitment to quality.
Your smile is one of your greatest assets — and with HiSmile, now available through Bendemrane Distribution, you can make it shine brighter than ever.