Bendemrane Distribution
Committed to Delivering Excellence
Our key Features
Bendemrane Distribution : Our Mission, Goals, and Commitment to Quality
#1
Our Mission
At Bendemrane Distribution, our mission is to enrich the Moroccan beauty landscape by introducing a wide range of carefully selected international beauty, health, and personal care brands. We are passionate about providing Moroccan consumers with access to top-quality products that cater to their evolving needs and preferences. Our commitment goes beyond distribution—we aim to bring the latest innovations and beauty trends to Morocco, empowering our customers to explore new experiences in beauty and self-care. By staying ahead of the global trends, we strive to enhance the beauty journey of every Moroccan.
#2
Our Goals
- Introduce Global Brands to Morocco Our primary goal is to bring more international beauty and personal care brands to the Moroccan market. We are constantly searching for innovative, high-quality products from around the world that will resonate with Moroccan consumers. Through this, we seek to offer more choices and create opportunities for Moroccans to explore a wide variety of beauty experiences..
- Elevate the Beauty Experience We are dedicated to elevating the beauty experience in Morocco by offering premium products that meet international standards. Our focus is on ensuring that these products enhance the lives of our customers, providing them with both quality and variety. Through this, we aim to create a stronger connection between Moroccan consumers and global beauty trends.
- Bridge the Global Beauty Market and Morocco Bendemrane Distribution is committed to being the bridge between international beauty brands and the Moroccan public. By maintaining strong relationships with international manufacturers and continuously expanding our portfolio, we ensure that Moroccan consumers have access to products that reflect the latest trends and innovations in beauty and care.
#3
Why Us?
A Curated Selection of International Brands
We pride ourselves on bringing Moroccan consumers a curated selection of the best international beauty and care brands. Our expertise lies in carefully selecting products that align with local tastes and needs, ensuring that every brand we introduce to the Moroccan market is both relevant and high quality.
- Commitment to Product Excellence Quality is at the heart of everything we do. We only work with brands that meet stringent quality and safety standards, offering products that are trusted for their efficacy. Each product we introduce is thoroughly evaluated to ensure it meets the expectations of our Moroccan customers.
- Understanding Moroccan Consumers As a Moroccan company, we deeply understand the needs, preferences, and expectations of our local market. This local insight allows us to tailor our offerings to suit the beauty aspirations of Moroccan consumers, bringing them closer to the global beauty scene while respecting their unique cultural context.
Our Journey Through Time
Discover the milestones that define Bendemrane Distribution's commitment to excellence in the beauty industry.
Bendemrane Distribution — Company Timeline
Key milestones, brand onboardings, and network growth across Morocco.
Years Operating
Partner Pharmacies+
New Brands in 2025
Categories Covered
Our Journey Unfolds — Haytam Parfumerie Opens
We entered the beauty & personal care space with a clear promise: curated products and reliable service tuned to Moroccan customers.
- Opened our first storefront with a tightly curated range of fragrances, skincare, and hair care essentials.
- Set standards for product authenticity and post-purchase support.
- Built early relationships with local beauty communities and salons.
Embracing the Digital Wave — E‑commerce Launch
HaytamParfumerie.com brought nationwide access and a seamless shopping experience during a challenging global period.
- Rolled out a performant storefront with fast product discovery and clear brand pages.
- Built operations to support fulfillment, returns handling, and customer care.
- Enabled promotions and limited-time campaigns aligned with seasonal demand.
Growing Beyond Boundaries — Wholesale Network
We expanded from retail into wholesale, supplying perfumeries across Morocco with a dependable service model.
- Formalized wholesale pricing tiers and trade terms for partners.
- Standardized picking & packing procedures to reduce lead times.
- Laid groundwork for regulatory documentation support.
Fostering Expansion — Bendemrane Distribution Founded
We evolved into a multi‑channel distributor serving perfumeries, parapharmacies, drug stores, and online retailers.
- Centralized B2B operations with clear SLAs and dedicated account support.
- Invested in routing, city coverage mapping, and cost‑to‑serve tracking.
- Established documentation flows to support Moroccan regulatory needs.
A New Frontier — HairCare Brazil Proteins
Our entry into own‑brand hair care, focusing on quality, performance, and salon‑friendly training.
- Introduced a focused range with clear usage guidance for professionals.
- Launched training sessions and usage protocols for salon partners.
- Implemented quality controls and batch traceability.
Broadening Our Reach — Global Brand Onboardings
We introduced renowned names, expanding access to proven skincare and haircare.
- Strengthened assortment with hero products and clear regimen guides.
- Supported retail & B2B with merchandising and staff enablement.
- Introduced compliance checks and localized labels where needed.
K‑Beauty Arrivals — iUNIK & Pyunkang Yul
We strengthened K‑Beauty representation with brands known for gentle, effective formulations.
- Curated routines tailored to Moroccan climate and skin needs.
- Launched educational content covering actives and layering.
- Scaled training for in‑store advisors and pharmacists.
British Additions — Q+A Skin & Altruist
We added dermatologist‑minded, accessible skincare with strong value and clear ingredients.
- Extended SPF and everyday active ranges for broader skin needs.
- Provided shelf education and quick‑pick charts by concern.
- Rolled out pharmacist briefings and POS shelf talkers.
Growth & Network Expansion
Our distribution network exceeded 200+ parapharmacies and pharmacies, improving access nationwide.
- Optimized shipper coverage and city‑level pricing models.
- Balanced inventory allocation between B2B and retail.
- Enhanced visibility on deliveries and returns processing.
Partnership with Dermatologists
Nationwide collaborations elevated trust through professional recommendations and patient‑friendly regimens.
- Co‑created guidance for common concerns (acne, sensitivity, photoprotection).
- Organized clinics and events with product counselors.
- Built referral feedback loops into merchandising plans.
New
Color Cosmetics Expansion — La Fera Makeup
We entered the makeup category with La Fera: modern, high‑performance color across complexion, eyes, and lips.
- Curated a balanced lineup—base, eyes, lips—with fan‑favorite shades for Moroccan skin tones.
- Deployed POS displays and testers to improve shade finding and conversions.
- Rolled out artist education and social content to spark trial.
New
Advanced Oral Care — Hismile
We expanded into everyday dental wellness, adding science‑led oral care solutions to our health & beauty portfolio.
- Introduced enamel‑friendly, routine‑ready products to complement skincare regimens.
- Enabled pharmacist‑led guidance and shelf navigation for oral care beginners.
- Aligned replenishment cycles with personal‑care purchase frequency.
New
Fine Fragrance — Shaikh Saeed Perfumes
We broadened our fragrance catalog with elegant blends tailored to diverse tastes in Morocco.
- Balanced classic and contemporary profiles across oud, amber, and fresh families.
- Developed gifting concepts and discovery sets for trial.
- Supported retailers with storytelling, notes breakdown, and wear tips.
In progress
Upcoming Additions — Strengthening Health & Fragrance
We are actively working on onboarding new partners to enrich our assortment.
- Force Factor (Supplements) — product registration preparation and market suitability review.
- Ahmed Al Maghribi Perfumes — portfolio mapping, assortments, and seasonal launch planning.
- Sequencing regulatory, commercial, and merchandising steps for a smooth rollout.
FORGING AHEAD — OUR FUTURE VISION
We will deepen availability across Morocco, develop education for advisors and pharmacists, and continue onboarding brands that deliver real value. Looking ahead, we aim to establish our own salons and strengthen data‑driven planning across logistics, demand, and merchandising.
Testimonials
Our Valued Partners
At Bendemrane Distribution, we believe in building strong relationships. Our partners consistently praise our commitment to quality and service, highlighting our dedication to their success.
Partner Endorsements
Bendemrane Distribution has been an invaluable partner in bringing our products to the Moroccan market. Their dedication to quality and efficiency in distribution has significantly boosted our presence and sales. We are proud to collaborate with a team that shares our commitment to excellence.
Team
Our Team
Discover Our Brands
Explore the diverse portfolio of brands we proudly represent at Bendemrane Distribution. From innovative skincare solutions to top-tier hair care products, each brand reflects our commitment to quality and excellence in the beauty industry.
