Bendemrane Distribution is introducing La Fera to the Moroccan market—modern, high-performing color cosmetics designed for everyday looks and full-glam moments. With flattering shades for Moroccan skin tones, comfortable textures, and reliable wear, La Fera makeup in Morocco (maquillage La Fera Maroc) is here for consumers, pharmacies, and retailers—backed by Bendemrane’s nationwide network and retail enablement.
Who Is La Fera?
La Fera is a contemporary makeup brand focused on wearable color, smooth application, and dependable wear. The lineup spans lips, eyes, and face, with finishes that blend easily and build beautifully—pro-friendly yet beginner-approved.
- Comfortable, long-wear textures that suit busy days and warm climates
- Shade families aligned to neutral / warm / cool undertones common in Morocco
- Accessible pricing and visible payoff on first swatch
Why La Fera × Bendemrane Distribution
- National Coverage: a growing network of 200+ pharmacies, parapharmacies, and retailers
- Operational Reliability: demand planning, inventory allocation, and fast replenishment of hero SKUs
- Go-to-Market Power: planograms, testers, shelf talkers, and staff training
- Compliance Support: local labeling guidance and market best practices
- Localized Marketing: product photography, launch assets, and social content tailored to Morocco
Product Pillars & Benefits
Lips
- Matte Lipsticks & Liquid Mattes: smooth, full-coverage color with a soft-matte finish
- Lip Gloss & Tinted Oils: cushiony shine for everyday wear
- Lip Liners: precise definition, longer wear
Eyes
- Eyeshadow Palettes: day-to-night mattes and shimmers; easy blending & payoff
- Liquid & Pen Eyeliners: crisp definition and graphic looks
- Mascara: length, volume, and separation without clumping
Face
- Foundations / Skin Tints: buildable coverage that evens tone without heaviness
- Concealer: targeted brightness for under-eyes and imperfections
- Blush / Bronzer / Highlighter: natural dimension and glow for Moroccan complexions
- Setting Powder / Spray: stay-put finish that photographs well
Quick Everyday Routine (2 Minutes)
Even: apply skin tint from center outward
Brighten: tap concealer under eyes and around redness
Define: quick liner at outer third; one coat of mascara
Color: blush on cheeks; soft-matte lipstick or gloss
Set: light mist of setting spray
Starter Assortment for Retailers (High-Turn, Compact)
Use this as a first-order template; adjust by store size and audience.
| Category | SKUs | Notes |
|---|---|---|
| Matte Lipstick (nudes/roses/berries/reds) | 12 | Shade bar with testers; include 2 best-selling reds |
| Liquid Matte Lip | 6 | High-impact shades + 2 neutrals |
| Lip Gloss / Tinted Oil | 4 | Everyday comfort finishes |
| Lip Liner (neutral + bold) | 6 | Pair with corresponding lip families |
| Eyeshadow Palettes (day/night) | 2 | Compact formats; neutral hero + day-to-night |
| Eyeliner (black + brown) | 2 | One liquid, one pen |
| Mascara | 2 | Length + volume |
| Foundation / Skin Tint | 8 | Mapped to local undertones (N/W/C) |
| Concealer | 6 | Two shades per undertone band |
| Blush | 2 | Warm peach + rosy neutral |
| Bronzer | 1 | Buildable, neutral undertone |
| Highlighter | 1 | Universal champagne |
| Setting Powder / Spray | 2 | One of each for flexible routines |
| Testers & Tools | — | Tester matrix + disposables + hygiene signage |
Shade Matrix Example (Foundations / Skin Tints)
Tailored for Moroccan undertones. Refine with sell-through data.
| Undertone | Light | Light-Medium | Medium | Tan | Deep | Deep-Rich |
|---|---|---|---|---|---|---|
| Neutral (N) | N1 | N2 | N3 | N4 | N5 | N6 |
| Warm (W) | W1 | W2 | W3 | W4 | W5 | W6 |
| Cool (C) | C1 | C2 | C3 | C4 | C5 | C6 |
Pro tip: Match at the jawline in natural light. Choose the shade that disappears; pair with a concealer one shade lighter.
Retail Enablement Assets (Provided by Bendemrane)
| Asset | What You Get | Impact |
|---|---|---|
| Planogram | Shelf layout with facing counts | Faster setup; consistent brand presence |
| Tester Matrix | SKUs + hygiene SOP | Higher conversion; safe trial |
| Shade Finder | Undertone cues + swatch guide | Easier recommendations; fewer returns |
| Staff Training | 30-minute onboarding + cross-sell scripts | Bigger baskets; higher satisfaction |
| POS Talkers | Claims & “How to choose your shade” | Quick education at shelf |
| Social Toolkit | Photo/video assets + caption prompts | Consistent storytelling |
Seasonal Campaign Calendar (Morocco)
| Period | Theme | Priority SKUs | Notes |
|---|---|---|---|
| Ramadan / Eid | Elegant neutrals & gifting | Lip kits, liner, highlighter | Giftable bundles; soft glam |
| Summer Weddings | Long-wear color | Liquid mattes, setting spray, palettes | Bridal & guest looks |
| Back-to-School | Fresh, fast routines | Skin tints, mascara, gloss | 2-minute routines content |
| Fall Festivities | Warm hues | Bronzer, berry lipsticks | Seasonal refresh |
| Black Friday | Value & bundles | Best-sellers kits | Advance stock; high footfall |
| Year-End Gifting | Discovery sets | Mini lip vaults, palette + mascara | Gift guides; cross-sell |
12-Month Roadmap for La Fera in Morocco (Vision)
| Quarter | Focus | Actions | KPI Ideas |
|---|---|---|---|
| Q1 | Distribution & Education | Onboard doors; deploy testers; train staff | Doors opened; staff trained |
| Q2 | Awareness & Shade Discovery | In-store activations; UGC contests; shade finder rollout | Footfall uplift; UGC volume |
| Q3 | Weddings & Heat-Ready Looks | Long-wear campaigns; bundle offers | Conversion rate; average basket |
| Q4 | Gifting & Sets | Limited-edition kits; influencer looks | Kit sell-through; repeat purchase |
The Future of La Fera in Morocco
- Shade Expansion: deeper coverage for undertones and deeper-rich complexions
- Seasonal Kits: curated lip vaults, face duos, and bridal bundles
- Education: Arabic/French shade-matching guides, “2-minute routine” videos, and staff refreshers
- Retail Footprint: broader pharmacy presence plus beauty retailers in key cities
- Data-Driven Replenishment: hero SKU protection and faster restock cycles
- Community & Content: co-created looks with Moroccan makeup artists and creators
FAQs
Where can I buy La Fera in Morocco?
At Bendemrane Distribution partner pharmacies and select retailers, plus approved online channels. Ask your nearest store or contact us for a stockist list.
Is La Fera suitable for sensitive skin?
Tolerance varies. Review ingredient lists and patch-test before first use.
How do I pick my foundation shade?
Identify undertone (warm/cool/neutral), test at the jawline in natural light, and choose the shade that disappears. Pair with a matching concealer.
Are testers available for retail?
Yes—tester matrices, hygiene SOPs, and shade cards help customers choose confidently.
Do you offer staff training?
Yes—concise 30-minute sessions covering application, shade-matching, and cross-selling.
How do replenishments work?
Restocks planned by sell-through and seasonality to keep hero SKUs available. We’ll recommend reorder points per SKU.
Can retailers run local activations?
Absolutely. We support with planograms, POS materials, and social toolkits tailored to your store.
Call to Actio
Retailers & Pharmacies: Partner with Bendemrane Distribution to list La Fera Morocco, access planograms/testers, and book staff training.
Consumers: Ask for La Fera makeup in Morocco (maquillage La Fera Maroc) at your nearest partner store or trusted online retailer.
Contact Bendemrane Distribution to open an account, request a planogram, or schedule your first order.