In an age where environmental challenges continue to impact health and wellbeing, protecting your skin from harmful ultraviolet (UV) radiation is more important than ever. At Bendemrane Distribution, our mission is to bring the world’s most trusted skincare brands to Morocco—brands that are driven by science, recommended by dermatologists, and proven by results. One such standout brand is Altruist, a dermatologist-developed skincare line that offers exceptional protection and care, especially against the harmful effects of sun exposure.
This blog explores the science behind UV radiation, how Altruist Sunscreen defends your skin, and how Bendemrane Distribution is committed to sourcing high-quality, evidence-based products for Moroccan consumers.
Understanding Sun UV: What Are We Really Protecting Against?
Ultraviolet (UV) radiation is a form of electromagnetic radiation that comes from the sun and artificial sources like tanning beds. There are three main types of UV rays:
- UVA (aging rays): These rays penetrate deep into the skin and are primarily responsible for premature aging and wrinkling. UVA rays are present throughout all daylight hours and can even penetrate glass.
- UVB (burning rays): These cause sunburn and play a key role in the development of skin cancer. UVB rays vary by season and time of day but are most intense between 10 a.m. and 4 p.m.
- UVC: These are the most dangerous but are thankfully filtered by the Earth’s atmosphere and do not reach the surface.
Long-term exposure to UVA and UVB rays without protection can lead to DNA damage in skin cells, premature aging, hyperpigmentation, and most seriously, skin cancer. This is where a high-quality sunscreen plays an essential role.
Altruist: Dermatologist-Developed Sun Protection
Founded by UK-based dermatologist Dr. Andrew Birnie, Altruist is a brand born from a passion to reduce the incidence of skin cancer by providing high-quality, affordable sunscreen and skincare. Every product is designed with advanced UV filters, scientifically backed ingredients, and optimal formulations that suit all skin types.
Let’s take a closer look at some of Altruist’s top products available through Bendemrane Distribution and Haytam Parfumerie in Morocco.
1. Altruist Anti-Redness & Pigmentation SPF50 – 30ml
This specialized formulation is ideal for individuals dealing with rosacea, hyperpigmentation, and sensitive skin. Combining SPF 50 protection with green pigments to neutralize redness, this product also includes ingredients that inhibit pigmentation and soothe irritated skin. Lightweight and non-comedogenic, it’s perfect for daily use on reactive skin types.
Key Benefits:
- High broad-spectrum UVA/UVB protection
- Redness-neutralizing tint
- Lightweight formula suitable for sensitive skin
2. Altruist Dermatologist Sunscreen Face Fluid SPF50 – 50ml
A daily essential for urban living, this Face Fluid offers advanced SPF 50 protection in an ultra-light, fast-absorbing texture. Designed for all skin types, it’s perfect for oily and combination skin due to its non-greasy finish. The formula is enriched with antioxidants that protect against free radicals and photoaging.
Key Benefits:
- Non-greasy, matte finish
- Broad-spectrum UVA and UVB filters
- Ideal for daily face protection
3. Altruist Sunscreen SPF50 – 100ml
This product is a versatile all-rounder. Suitable for face and body, it offers long-lasting SPF 50 protection in a water-resistant, fragrance-free formulation. It’s perfect for outdoor activities, beach days, or daily wear under makeup.
Key Benefits:
- Water-resistant
- Hypoallergenic and non-fragranced
- Suitable for the entire family
4. Altruist Invisible Sunspray SPF50
Ideal for on-the-go protection, this invisible spray offers a transparent finish with SPF 50 protection. Perfect for reapplication throughout the day, especially for those who don’t want the heavy feel of traditional sunscreen lotions.
Key Benefits:
- Non-sticky, invisible spray
- Excellent for outdoor sports and travel
- No white residue
5. Altruist Family Sunspray SPF50 – 250ml
A generous, family-sized spray with SPF 50 coverage designed for adults and children. This product is water-resistant and offers broad-spectrum protection, making it an ideal choice for family outings, vacations, and summer days in the Moroccan sun.
Key Benefits:
- Large format ideal for families
- Gentle on children’s skin
- Broad-spectrum UVA/UVB protection
6. Altruist Dermatologist Cleansing Foam 2% Salicylic Acid
While not a sunscreen, this is an excellent complementary skincare product. Formulated with 2% salicylic acid, this cleansing foam gently exfoliates, removes impurities, and helps reduce breakouts—an essential first step before sunscreen application.
Key Benefits:
- Clears pores and prevents acne
- Mild and suitable for daily use
- Prepares skin for optimal sunscreen absorption
7. Altruist Dermatologist Moisturising Fluid – 0.5% Hyaluronic Acid
Hydration is crucial for healthy skin, especially when exposed to sun and environmental stress. This lightweight moisturizer contains 0.5% hyaluronic acid to deeply hydrate and support skin barrier function. Perfect under any Altruist sunscreen.
Key Benefits:
- Non-comedogenic hydration
- Lightweight and fast-absorbing
- Enhances skin’s resilience to UV exposure
Why Bendemrane Distribution?
At Bendemrane Distribution, we believe that access to scientifically backed, dermatologist-developed skincare should be available to everyone. We are committed to selecting brands that meet the highest international standards of quality, efficacy, and skin safety. Altruist perfectly embodies these values.
Our mission is not just about selling products; it’s about educating the Moroccan market on preventative skincare. Through partnerships with brands like Altruist, we bring innovative sun protection and skincare to the forefront, helping reduce the risks of sun-induced damage in our community.
Where to Buy
All Altruist products mentioned above are available in Morocco through our retail partner Haytam Parfumerie. With a trusted online platform and reliable delivery services, Moroccans can now access dermatologist-approved skincare with confidence.
Explore the full Altruist collection here:
Final Thoughts
Sun protection is no longer optional—it is an essential part of a healthy skincare routine. With the harsh Moroccan sun and increased awareness of skin cancer risks, using effective sun protection like Altruist Sunscreen is a critical step toward long-term skin health.
Thanks to Bendemrane Distribution, Moroccans now have access to one of the best dermatologist-approved sunscreen brands in Europe. Whether you’re looking to protect sensitive skin, care for your family, or maintain youthful skin, Altruist provides the solutions—and we’re proud to make it available.