In an industry saturated with skincare products promising miracle results, Altruist has carved out a niche with a mission that’s both impactful and refreshing: making high-quality, dermatologist-approved sun protection and skincare accessible to everyone. Born out of a vision to reduce skin cancer rates and improve skin health globally, Altruist is much more than just a skincare brand — it’s a movement grounded in science, compassion, and transparency.
As the demand for affordable and effective skincare continues to rise, Bendemrane Distribution is proud to introduce Altruist’s curated product line through our retail partners, including Haytam Parfumerie. Let’s take a deep dive into what makes Altruist a standout brand, explore the science behind their formulations, and highlight the key products now available to our customers.
A Brand With Purpose: The Origins of Altruist
Founded by Dr. Andrew Birnie, a UK-based consultant dermatologist and skin cancer surgeon, Altruist was created with a clear and compassionate mission: to reduce the incidence of skin cancer through affordable sun protection and increased public awareness. Collaborating with Dr. Birnie was Dutch economist David Westerbeek van Eerten, whose business acumen helped transform the concept into a globally recognized brand.
Altruist was officially launched in 2015, driven by a few core principles:
- Evidence-based formulations
- Dermatologist-developed products
- Affordability without compromise
- Social responsibility at the core
These values are reflected not only in the products themselves but in Altruist’s operational model — with part of the brand’s profits going toward charitable initiatives, particularly supporting children with albinism in Sub-Saharan Africa.
The Science Behind Altruist Products
Altruist’s success lies in the marriage of medical-grade ingredients and consumer-friendly formulations. Their sunscreens, for instance, feature broad-spectrum filters like Tinosorb A2B and Tinosorb S, offering high-level UVA and UVB protection. These products consistently exceed EU recommendations, and several products hold the coveted 5-star ultra UVA rating (PPD 52).
Their skincare line, on the other hand, is developed to target common dermatological issues like dryness, pigmentation, redness, and acne, using active ingredients such as urea, salicylic acid, and hyaluronic acid — all while being fragrance-free, non-comedogenic, and suitable for sensitive skin.
Altruist in Numbers: Data-Driven Impact
The data backs up Altruist’s growing reputation:
- Over 12 million units sold globally as of 2024
- Customer satisfaction rate exceeding 92% across multiple retail platforms
- Average SPF compliance rating of 4.8/5 on review aggregators
- Trusted by more than 4,000 dermatologists and professionals worldwide
These numbers highlight both consumer trust and the brand’s efficacy — something that’s particularly important when it comes to sun protection and skincare.
Featured Products Now Available via Bendemrane Distribution
We’re thrilled to carry a selection of Altruist’s best-selling products. Here’s a closer look at each, including key ingredients, benefits, and usage tips.
1. Altruist Sunscreen SPF50 100ml
This high-performance sunscreen is the cornerstone of Altruist’s lineup. With its broad-spectrum UVA and UVB protection, lightweight texture, and fast-absorbing formula, it’s ideal for everyday use — even under makeup.
Highlights:
- 5-star ultra UVA rating
- Photostable filters like Tinosorb A2B
- Fragrance-free, water-resistant, and hypoallergenic
- Suitable for all skin types
Ideal for: Daily sun protection, sensitive skin users, anti-aging skincare routines
2. Altruist Invisible Sunspray SPF50 (200ml)
Designed for on-the-go application, this invisible spray is perfect for outdoor activities, families, and those who dislike creams.
Highlights:
- Transparent finish with no white cast
- High UV protection with broad-spectrum filters
- Easy, even spray application
- Water-resistant and lightweight
Ideal for: Outdoor enthusiasts, athletes, family use, beach days
3. Altruist Family Sunspray SPF50 (250ml)
This family-sized sunscreen offers value without compromising on quality. Its large format and gentle formula make it ideal for daily use by children and adults alike.
Highlights:
- Generous 250ml size
- Same premium filters used in professional formulations
- Pediatrician-tested, safe for kids
- Fragrance-free and suitable for sensitive skin
4. Altruist Dry Skin Repair Cream 10% Urea (200ml)
Developed specifically for eczema-prone and extremely dry skin, this cream contains 10% urea, a clinically proven ingredient that helps retain moisture and improve skin texture.
Highlights:
- Restores skin barrier
- Reduces flakiness, tightness, and itchiness
- Non-greasy and fast-absorbing
- Safe for use on hands, feet, and body
5. Altruist Dermatologist Face Fluid SPF50 (50ml)
This lightweight fluid is specially formulated for facial skin. It combines UV filters with antioxidants like Vitamin E to combat free radical damage.
Highlights:
- Smooth matte finish
- Makeup-friendly texture
- Anti-aging and anti-pollution benefits
- Clinically tested
6. Altruist Cleansing Foam 2% Salicylic Acid
Targeting acne-prone or oily skin, this foaming cleanser exfoliates gently while maintaining the skin’s natural barrier.
Highlights:
- 2% salicylic acid concentration
- Deep pore cleansing without dryness
- Reduces blackheads and inflammation
- Dermatologically approved for daily use
7. Altruist Moisturising Fluid 0.5% Hyaluronic Acid
A daily moisturizer formulated with hyaluronic acid, offering deep hydration and improved elasticity.
Highlights:
- Boosts hydration by up to 40%
- Lightweight formula ideal for layering
- Suitable for dry, normal, and combination skin
- Can be used day or night
8. Altruist Anti-Redness & Pigmentation SPF50 (30ml)
This innovative day cream uses green tint technology to neutralize redness while protecting against visible light and UV radiation.
Highlights:
- Conceals and treats redness and rosacea
- Antioxidant-rich with vitamin E
- Broad-spectrum UV and visible light defense
- Evens out skin tone over time
Altruist’s Social Impact: More Than Just Skincare
Altruist is not just concerned with healthy skin — the brand is deeply involved in humanitarian efforts. A portion of all sales supports organizations that help protect children with albinism in Africa, a group highly vulnerable to skin cancer due to lack of melanin and sun exposure.
This commitment to giving back makes every purchase not just a beauty decision, but a meaningful contribution to a global cause.
Final Thoughts: Why Altruist Belongs in Your Daily Routine
If you’re looking for affordable, effective, and ethical skincare, Altruist is a brand that delivers across the board. With dermatologically tested products, powerful active ingredients, and a mission rooted in real-world impact, Altruist is redefining what modern skincare should look like.
Explore the full range now at Haytam Parfumerie, proudly distributed by Bendemrane Distribution.